The experience behind the work.

I'm Gail. I started building websites in 1999, back when everything was hand-coded and you really had to understand what you were doing. But the part of my background that shapes how I work now came later, though.

I spent nearly a decade working in individual giving at a charity, putting together direct mail campaigns, email campaigns and donor journeys. That work comes down to understanding why people respond, what makes them trust you, and what makes them take action.

Add a psychology degree to that, and what you get isn't just a web designer. You get someone who understands the behaviour behind the screen: why people leave, why they stay, why they enquire, and why they don't.

I run Hurd Solutions as a small business myself, so I understand the reality you're working with too: tight budgets, limited time, and wearing every hat at once. That's not something I've read about, it's something I live day to day.

That's what I bring to every project. Structure and clarity, yes, but built around how people actually think and behave, not just how a website looks.

• ✔ Websites built around how people make decisions
• ✔ 25 years of experience across web, campaigns and psychology
• ✔ Plain English, honest advice, no jargon
• ✔ Focused on your business and goals, not a standard package
• ✔ Based in Cannock, Staffordshire, working with clients across the UK

(PS. if you poke around, you might just find a hidden surprise or two. 🐾)