Glossary of Digital & Website Terms
We know the world of websites, social media, and online marketing can feel like a whole new language — even if you’re running a business brilliantly offline. That’s why we’ve put together this glossary: a quick, friendly guide to the terms you’ll come across on our site (and in your digital journey).
Whether you’re curious about UX, KPIs, analytics, or any other buzzwords, this is your go-to place to understand what they mean — without the jargon.
💡 Ready to see how these concepts could work for your business? Book a Free Mini Audit and we’ll help you apply them in practice — uncovering opportunities your website and digital presence might be missing.
Key Terms Explained
- UX (User Experience)
- How easy and enjoyable it is for people to use your website or digital product. Good UX keeps visitors happy, engaged, and coming back.
- CTA (Call to Action)
- A button, link, or prompt that tells someone what to do next — like “Book a Mini Audit” or “Sign Up Today.”
- KPI (Key Performance Indicator)
- A measurable goal that shows how well your business or website is performing. Helps you track progress over time.
- SEO (Search Engine Optimization)
- Making your website easier to find on Google and other search engines. It’s about improving visibility and attracting the right visitors.
- Analytics
- Numbers and data that tell you who’s visiting your site, what they’re doing, and whether your website or campaigns are working.
- Responsive / Mobile-Friendly
- Your website looks and works well on phones and tablets, not just desktops — essential for keeping visitors engaged.
- Conversion
- When a visitor completes a desired action, like filling in a contact form, booking a service, or signing up for a newsletter.
- Landing Page
- A specific page created for a campaign, designed to get visitors to take one action — like booking an audit.
- Bounce Rate
- The percentage of visitors who leave your site after viewing just one page. Lower is generally better.
- Traffic Source
- Where your website visitors come from — search engines, social media, email campaigns, or direct links.
- Core Web Vitals (CWV)
- A set of Google measurements that look at how fast, stable, and responsive a page feels to real people. In simple terms: how quickly content appears, whether the page jumps around, and how fast it responds to clicks.
- Easter Egg
-
A hidden feature, joke, or secret tucked away inside a website, app, or game —
designed to surprise people who go exploring.
(Yes, there might be one or two hiding around this site... 👾)
Still feeling a bit lost in translation?
Don’t worry — even the tech pros Google things sometimes. If you come across a term that’s missing from this glossary or something that still doesn’t make sense, drop me a message and I’ll happily explain — jargon-free, promise.
Oh, and while you’re exploring the site… you might just stumble across one of my hidden Easter eggs. (Hint: curiosity always pays off around here 🐾)